Skip to main content

HubSpot Content Scheduling Best Practices

Let's start with a small confession: I once had a gigantic spreadsheet, bursting with meticulous schedules of blog posts, social media updates, and newsletters. It was meant to simplify everything but looked more like something from a mad scientist’s lab! One day, while hunched over my laptop at a charming café in Savannah—coffee cold, frustration warm—I stumbled upon HubSpot's content scheduling features. Eureka! It changed everything.

The First Sip of Sanity: Getting to Know HubSpot​

Remember Jess? My intrepid co-conspirator in all things digital marketing. Once, over beers, she recounted how HubSpot kept her from sprouting gray hairs prematurely. Jess had this knack—turning chaos into order. It started with a simple exploration. You know, clicking around, absorbing the vibe of HubSpot’s dashboard. Friendly, intuitive, like the barista who knows your order before you say a word.

Unlocking the Calendar: Our Secret Weapon​

We dove into the HubSpot content calendar—our new best friend. Imagine a gigantic whiteboard, but one that doesn’t get smudged. Jess and I could drag and drop posts, set publication times, and—here’s the kicker—preview everything in one glance. We abandoned those unwieldy spreadsheets faster than you can say 'espresso.’

Crafting and Scheduling Content in HubSpot​

I don’t know about you, but I live for the moment you transform an idea into something tangible. Jess and I would brainstorm over brunch, giggling and scribbling furiously on napkins. Then, back at the virtual factory, HubSpot’s blog editor became our playground.

  1. Draft Your Content: We usually started by creating a new blog post. Click ‘Marketing,’ then ‘Website,’ and select ‘Blog.’
  2. Add the Finesse: Typing away, integrating images, links, and all the jazz—like when Jess insisted on adding a gif of a dancing cat.
  3. SEO Tools: Suddenly, I felt like a wizard. HubSpot offers on-the-fly SEO recommendations. Jess loved playing with these, turning red frowns to green grins.
  4. Set the Schedule: Here’s where the magic happens. Under ‘Publish or schedule,’ we’d pick a date and time. Imagine not having to remember to hit ‘publish’—HubSpot is our reliable minion.

Social Media: The Cherry on Top​

If blogging on HubSpot was our bread and butter, social media scheduling was the cherry on top. Jess and I, notorious for our passionate yet scattered social media bursts, found salvation.

Connecting Accounts: The Gateway Drug​

First, we linked our social media accounts. Facebook. Twitter. LinkedIn. It’s like inviting old friends to a party—go to ‘Marketing,’ then ‘Social,’ and finally ‘Connect accounts.’ Boom. All set.

Crafting the Posts: Short and Sweet​

I recall this one time—Jess had an epiphany mid-sentence and dictated the entire tweet to me while in line at a food truck. We later used HubSpot to compose, visualize, and schedule it. The interface even showed us how it would look on different platforms—no more embarrassing cuts!

Scheduling: Timing is Everything​

We became timing ninjas, setting up posts for peak times when our audience hung out online. It's all in the details. We'd use HubSpot's 'Schedule' button, picking dates and times like a maestro conducting a symphony.

Email Campaigns: An Unexpected Delight​

Emails always felt like the old guard to us until HubSpot spruced it up.

Designing: The Artistry​

We’d create new emails under ‘Marketing,’ then ‘Email.’ With templates and drag-and-drop features—it was like building a masterpiece. Jess was the Monet, I, her humble assistant.

Scheduling: Consistency is King​

Setting up automated email sequences—unbelievable! We mapped these out, ensuring our audience received valuable content at just the right moments. It was like a well-oiled machine!

The Epilogue: Reflecting on the Journey​

So here we are, my friends. From barely tamed chaos to a harmonious symphony of scheduled content. Jess and I often reminisce—remembering that cold coffee in Savannah and the birth of our newfound HubSpot strategy. It’s a journey we share, laughing at our past missteps. HubSpot didn’t just organize our content—it gave us back our sanity, one scheduled post at a time. And for that, we’re forever grateful. Cheers to many more adventures, both chaotic and harmonious.