Skip to main content

How to Leverage Zoom for Virtual Networking

It was a Tuesday, a particularly unremarkable one, except for the soft drizzle painting the window a gentle gray. I sat ensconced in my favorite corner of the cluttered spare room-turned-office, balancing a precarious cup of chamomile tea. My inbox lit up with a proposition that made my heart leap and my palms sweat—not the good kind of sweat, but the "I have to talk to people" kind. A virtual networking event scheduled on Zoom. A necessary evil in our socially distanced world.

Sometimes, opportunities don’t knock—rather, they pop up in your email, sprinkle some anxiety, and wait expectantly. The thought of 'networking’ brought with it an intimidating sense of formality. But like caterpillars turning into social butterflies, we decided to dive into this digital realm, explore Zoom’s potential, and unearth surprising ways to connect meaningfully. This piece is our colorful journey through the peculiar and wondrous path of Zoom-based networking.

The Jump into the Digital Pond

Remember jumping into pools as kids? The anticipation, the thrill, the belly flop that happened more often than we’d like to admit? Our first virtual networking event was something like that. Entering Zoom—like walking into a room full of strangers but in pajama bottoms—was daunting yet oddly exciting.

Setting the Scene

Creating an atmosphere conducive to conversation stands paramount. We’ve come to appreciate the serene backdrop more than the chaotic piles of laundry that blurred our backgrounds in the past. Here’s how to set your stage:

  1. Choose Your Angle Wisely: Lighting is your friend, not the harsh overhead that makes you look like a deer in headlights. Natural light or a ring light performs wonders. Position your camera at eye level—as if making eye contact through the screen.

  2. Background Stories: No, not what your cat is doing behind you, but the virtual backgrounds. They can be ice-breakers or distractions. Choose wisely, maybe a tranquil beach or a cozy bookshelf is more you.

  3. Noise? No Thanks: We once had someone vacuuming in the background—a fun yet awkward moment. Use noise-canceling headphones and mute yourself when not speaking.

Crafting Your Profile

In a virtual jungle, your profile pic and name make the first impression. Don’t be a ‘User1234,’ be the Picasso of your digital portrait.

  1. Picture Perfection: Your photo should have the same authenticity your favorite sweater lends. Avoid the selfie taken when you were experimenting with bangs.

  2. Namer Tagger: Your name and what you do (e.g., Jane Doe | Marketing Innovator) could invite questions and connections.

The Art of Engaging with Strangers

At our first event, we observed people—their smiles, their awkward waves—and we felt a pang of connection beyond the digital barrier.

Breaking the Digital Ice

How do you make friends in a black-and-white grid of faces?

  1. Start with Simple Pleasantries: Greet new arrivals, much like a game of welcoming new villagers in Animal Crossing—a small wave or a nod suffices.

  2. Utilize the Chat: This feature became our confidant, our sneaky friend whispering suggestions in our ear. Type small talk, questions, or reactions. It’s like passing notes in school, but with fewer paper cuts.

  3. Breakout Rooms: The Unexpected Adventure: Consider these mini-gatherings as curated adventures—some awkward, some enlightening. Dive in with curiosity.

Making Virtual Magic

The real magic happened as we leaned in, participated more bravely. The ‘me’ became a ‘we’.

Set a Target – Be Goal-Oriented

We hopped in armed with simple goals: meet three new people. Hear at least two new ideas. Exchange contact information with at least one. Goals are our roadmap, guiding us through uncharted waters.

Embrace Tech’s Loving Arms

Zoom isn’t just a platform, it’s an interactive playground.

  1. Polls and Quizzes: Hosts use these to engage and understand the group better—perfect opportunities for us to shine with quick wit or surprising knowledge.

  2. Screenshare: Our new whiteboard for scribbling ideas, sharing our favorite cat memes, or displaying a presentation when needed.

Follow-Up with Flourish

The real connection glimmered in the follow-up. That late-night LinkedIn request sent over tea, the email recap with a personal observation or shared excitement. It’s like sending a chocolate bar to say, “Hey, you were cool, let’s keep this going.”

Learning to Dance on the Digital Floor

In this symphony of voices, pixels, and shared ambition, we found our rhythm and our own place. The event ended, and we sat there in the warm afterglow, digitally wealthier in knowledge and connections. Through this process, we didn’t just learn to network; we learned new ways to see and be seen. And that, dear readers, deserves a toast—or maybe just another cup of chamomile tea.

Through the lens of our screens, in the gentle din of muted microphones—where every wave counts and every conversation leaves a mark—we now find ourselves more ready to leap into any digital pool.


As the digital ballet continues, let us drift into new horizons, forge new friendships, and remain steadfast explorers in the Universe of Zoom. Here’s to the experiences that await us in virtual rooms, in faces new and familiar, and in every shared smile.